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MLM & Leverage

Anonymous writes "MLM and Leverage
(c) 2005 Linda J Bruton

To make the big money in MLM, you have to get yourself in a position of leverage just as quickly as possible.

You will recall from your high school physics class that with leverage, you can accomplish a huge amount of work by applying a small force.

In MLM, that means that with a large downline, you can accomplish a lot of recruiting work without spending a lot of money because you have a large group below you with everyone doing a little bit. With a large downline, you can run co-op advertising programs that cost a small amount per person because you are doing it on a large scale. And that small amount of work per person will result in huge growth over the entire downline.

With a small downline, you can't take advantage of the economies of scale. With a large downline, even a small percentage of members actually working will result in an increase of income. But you can't enjoy these advantages until you get to this position.

What all this should mean to you is that it is absolutely imperative that you immediately get as many people into your downline as you possibly can. And to get yourself into a position of leverage as soon as possible, you need to do the most promotion right now - not later, "when the money starts to come in." It just doesn't work that way.

(I occasionally hear from people who tell me that they want to join now and that they'll start to work later "when the money is coming in." Well, I'm here to tell you, my friend, that the money will NEVER start coming in if you are not doing everything you can right now to build a sales organization!)

If you want to get yourself to a position of leverage, which will get you to the position of multiplying your MLM income every single month, you need an effective marketing system right now that will bring in lots of people to give you leverage! And you need an effective marketing system to give to every one of those people that you bring in so that THEY can start working and multiplying your efforts and giving you even more leverage!

It is a total waste of time to try to sponsor people if you don't have an effective system to give them. If your group doesn't have an effective sales letter to email to leads, they won't email. And if you don't have an effective plan, you won't sponsor very many people. It's as simple as that!

You are going to find that many people will join your program just because they see that you have an effective marketing system. They see that everyone else is mailing junk or sending out spam emails, but that you seem to know what you are doing. Many, many people have joined my organization just because they were so impressed with my marketing system. And many people have written to ask if they could pay me to write an effective marketing letter for their MLM program. (If you have those kinds of skills, by the way, copyrighting can be a very lucrative business!)

If you don't have those kinds of skills, it is very likely that someone in your upline does. And if you can't find someone in your upline, you can almost certainly find a professional writer in eLance or RentaCoder. It may cost you a few dollars to start with, but it will be money in the bank long-term!

Linda Bruton has been a full-time network marketer for over 15 years. Be sure to visit her MLM Millionaire website for weekly tips, tricks, secrets and resources for building a full-time MLM business online: http://www.mlmmillionaire.com"

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